Good Causes - My Definition

In my previous blog article I outlined Pine’s new direction: Graphic design for good causes. But what constitutes as a good cause?

I can break down my views on Good Causes into 5 categories. These are causes that are close to my heart and they align with my outlook on the world:

1. Education:
This is a topic that I have some great history with from a design perspective. I’ve been working with schools and education on their marketing and communications for the past 4 years.

2. Sport, Health and Wellbeing:
A healthy lifestyle is important. Fact. Being active not only helps your body, but it’s great for the mind too. Sport, healthy eating and general wellness are all areas that are high on my priority list. And to be honest, they should be high on everyone’s lists.
With that in mind, I’m always keen to help companies that are pushing their audiences to achieve a healthy lifestyle, through sport, health and wellbeing.

3. Environment:
The well-being of our environment should be on everyone’s radar. It is something that we have a huge impact on. And sadly this impact is for the most part is a negative impact.
Raising awareness of our impact on the environment and how we can each do our little bit to help reduce this impact is something that design and marketing can help with.  

4. The Great Outdoors:
This one is very important to me. As an outdoor enthusiast I believe that the key to a healthy mind and body is getting out and experiencing the great outdoors. I’m a keen outdoors person, rock-climbing is my main passion in life but I also love hiking, cycling and just being outside. The sport of rock climbing has taken me to some fantastic places in this world and has helped me through some rough times mentally.
The outdoors is a good cause in my eyes, and it gives me great pleasure to give back to something that has given me so much joy in my life.

5. Charities:
Charities across all sectors are doing some amazing work. They strive to make the world a better place, and I help to push their message out to a wider audience. Fighting the good fight with alongside charities is something that is always going to be a worthy cause.

So there we go. That’s a breakdown of my good causes.

It’s my duty as a visual communicator (just a fancy term for a graphic designer) to align my values with those of my clients.

If you’re passionate about the product or service that you provide, then why not have someone who shares these passions alongside you to communicate your message?

Want to know more about Pine? Here’s a bit about the studio.

And here’s why I made the shift into a new direction for the studio.

Chris-Working-At-Desk

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