A New Direction - Design For Good Causes

I’ve been running Pine as a design practice since 2015. That’s pretty much 4 years I’ve got under my belt. And previous to those 4 years I did a further 5 years in agencies, in-house and as a freelancer. So I’ve kind of covered most of the bases as a designer.

Earlier this year I got a bit despondent with it all. I was tired of doing work for any client and working just for the money. I needed a change.  

My outlook on the world can be quite cynical, but it’s one that I’ve always felt strongly about, I feel like humanity is on a downhill slope, and things like greed and mass production are speeding up our descent.

The world is full of companies selling you the consumer a dream that if you own this brand-new fancy car or wear these expensive trendy clothes then you’ll somehow be a success in life. And that’s something that I don’t agree with.

And the way that these products and services get out into the world? Well that’s marketing and advertising. Seeing as I’m a creator of marketing and advertising platforms and materials, I can’t help but think that I’m part of the issue.

So in March this year I decided to take a new direction with my design practice. My plan is to focus on only good causes; clients that are having a positive impact on society, the environment and the future of this world.

And the results? Making this shift and ‘niching down’ into a specific client sector that aligns with my worldly views has re-ignited my love for design. It’s created even more passion and drive to make my business succeed.

It’s early days at the moment. But the clients I currently work with are great, and they align with my ethics perfectly.

Chris-Working-At-Desk

Enjoyed this article? Here's more for you.

Bespoke Websites vs Template Websites: Which Is Best?
Thinking of refreshing your website or creating a completely new website? Navigating the world of website building is often very complicated. There are generally two avenues to choose between.
Read more
You Are Not Your Audience
It seems simple, right? But as a business owner, it’s so hard to enforce this rule on yourself when you’re putting together the marketing materials for your product or service. Don’t worry, I find it hard too!
Read more