Branding, Marketing Materials, Social Media
Spoons are a charity that provide much needed support to those who need neonatal care. It can be an incredibly stressful time for both parents, new-borns and siblings and Spoons are on hand to help alleviate this stress. I have been working with them recently to brand their printed and digital communication and provide visual solutions to their support strategies.
Building brands is always easier when you have good foundations. Spoons had a strong identity but we required a bit of imagination to push the branding into their marketing materials. The requirements were to keep everything slightly light-hearted, fun and colourful whilst maintaining the professional nature of the support that the charity offers.
Since partnering with the charity, I have completed some key communications pieces such as their annual report, social media campaign graphics, support leaflets for parents and sub branding for wider projects.
Keeping a consistent graphic style in the work for Spoons has been important and it's something that I always pride myself. It's exciting to lend a helping hand to a charity that is going from strength to strength and constantly widening it's support networks.