Branding | Editorial Design
We have worked with the Royal Air Force Benevolent Fund for a good few years now and have delivered a wide range of projects from branding pieces to printed adverts. Two of our recent projects were large and significant: the redesign of both the Annual Report and the all important Impact Report.
The Impact Report is a powerful document that conveys how the charity has impacted its audience and users throughout the year. Accessibility is a huge factor of this document, as the Fund's reach is far and wide. We were able to play with the branding elements in this document in order to achieve a brilliantly eye-catching piece of design.
Annual Reports are a more 'serious' document that houses the public facing financial reports of the charity. The design of this document is stripped back to the basic branding elements in order for the large amount of written content to reach the relevant audience members.
