We're still in 'lockdown' conditions here in the UK. In my previous post I mentioned that I'd re-kindled (pun intended) my love for woodwork by making climbing training products for the UK climbing community.
Well I've taken this a step further. And because I'm in the world of branding and marketing I of course had to come up with a brand.
And so Honest Holds was born. I've positioned it as a side-hustle to my freelance design services. Something to focus on whilst I'm in lockdown and to carry on with when I have downtime from my design work.
The premise of Honest Holds is simple: I take timber that is otherwise going to be thrown away and up-cycle it into climbing training products. Creating small batches of rock climbing holds using reclaimed materials also ties in with my personal ethical views, which is something that I focus on with work at Pine.
I went with the name 'Honest Holds', as it's a trait that I carry. And I've often been ridiculed for being too honest, as if it's some sort of character flaw. The holds I create aren't perfect, they're flawed in some minor way or another. But they are honest. They are handmade, they function well, and they're aesthetically pleasing.