Branding. A hugely important part of any business.
But what is branding?
Well, let me start with what branding isn’t.
Branding isn’t just a logo and colour scheme. Branding is a way of telling the unique story of a business. This story comes over time, and consists of many elements. Some of them are visual and some of them not so much.
Here’s a few examples of the visual elements:
- Logo and colour scheme (the obvious ones)
- Website
- Point of Sale (if you have a physical shop)
- Merchandise and marketing materials.
And a couple of less visual, but equally as important examples:
- Tone of voice
- Authority in your field of expertise.
I can’t stress enough how important it is to get your branding right. Branding is how your audience view and judge you as a company. You can have the best product or service offering. But if the brand image isn’t appropriate, then your potential audience won’t get behind you.
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