Branding, Apparel Design
GB Sport Climbing, a Manchester based non-profit organisation that helps tosupport elite rock climbing athletes wanted a helping hand in creating its identity and apparel. Climbing is my passion and hobby, so I jumped at the chance to do my bit to help support an industry that has brought so much joy to my life in recent years.
I wanted to create something simple but meaningful for the GB Sport Climbing brand identity. Firstly the 3 triangles symbolise mountains and rock faces, which is a staple symbol within the rock climbing industry. The shapes also symbolise the athletes and their potential to reach their peak.
I kept the colour scheme simple too, choosing to use the Great British red, white and blue. The typography and the half-tone/dot pattern add a little bit of a retro flair to the identity!
Alongside this new identity, I was tasked with creating GB Sport Climbing's apparel, which allow the public to support the organisation's cause and the athletes that it helps.
The launch of GB Sport Climbing was a huge success, with a unique indoor climbing competition being held in Manchester that saw British athletes battling against each other.